Job Description

Ecommerce Manager

Location: Grand Rapids, MI

Classification: Full-Time Salaried, Exempt

Compensation: Aligned to Company and Applicant Expectations

Reports to: President

ABOUT US:

The Darling Effect is a young, energetic company offering a fresh perspective on the products we use and wear daily. At The Darling Effect, we bring the seasons trendiest gift and lifestyle products to life with enhanced design, creating items that inspire and delight.

WHO WE'RE LOOKING FOR:

The Darling Effect is seeking a strategic, analytical, and execution-oriented Ecommerce Manager to lead and grow our direct-to-consumer business. This role is responsible for overseeing the performance, strategy, and day-to-day management of our ecommerce ecosystem, including our website, digital marketplaces, and emerging social commerce channels.

This is not a general marketing role . The Ecommerce Manager will focus on driving measurable ecommerce performance by improving traffic quality, conversion rate, and overall digital customer experience. The right candidate understands the operational side of ecommerce and is comfortable using data to guide decisions and prioritize growth opportunities.

The ideal candidate is a confident communicator, thoughtful operator, and practical problem-solver who enjoys balancing strategy with hands-on execution while partnering closely with leadership to scale the companys online growth.

WHAT YOU'LL DO AS AN ECOMMERCE MANAGER:

The Ecommerce Manager will support the companys growth by owning the performance and evolution of our direct-to-consumer business. This role will focus on improving the online customer experience, expanding digital sales channels, and coordinating internal and external teams to ensure ecommerce initiatives move forward with clarity and momentum.

Key Responsibilities:

Own and grow the companys direct-to-consumer ecommerce performance, including revenue, conversion rate, and customer acquisition efficiency

Manage and optimize the companys ecommerce storefront on Shopify, ensuring product merchandising, navigation, and customer experience support conversion and growth

Monitor and analyze ecommerce performance metrics including traffic sources, conversion rate, average order value, and customer acquisition cost

Oversee marketplace presence and performance on Amazon, Etsy, and social commerce platforms such as TikTok / TikTok Shop

Ensure product listings, descriptions, imagery, and pricing remain accurate, compelling, and optimized across all digital sales channels

Provide strategic oversight for paid acquisition channels including Meta Ads and TikTok Ads, partnering with an external team responsible for campaign execution

Evaluate advertising performance and collaborate with external partners to improve return on ad spend and customer acquisition efficiency

Collaborate with and provide direction to internal team member(s) who supports product content, digital marketing initiatives, and marketing assets across ecommerce, wholesale, and broader brand channels

Coordinate closely with internal teams including Creative, Sales, and Operations to support product launches and seasonal campaigns

Plan and execute ecommerce promotions, product launches, and merchandising updates to support revenue growth

Continuously review site performance and customer behavior to identify opportunities to improve the digital shopping experience

Maintain clear reporting and provide leadership with insights on ecommerce performance, opportunities, and risks

Contribute to operational improvements, documentation, and process development to support the continued growth of the ecommerce channel

Contribute to collective team efforts by accomplishing any other related tasks as assigned.

QUALIFICATIONS

Education & Experience

Bachelors degree in business, marketing, ecommerce, or a related field (Required)

47+ years of experience managing ecommerce operations or digital sales channels for a consumer brand (Required)

Direct experience managing or optimizing a Shopify storefront

Experience working with digital marketplaces such as Amazon

Experience collaborating with agencies or external partners responsible for digital advertising or marketplace management

Skills & Abilities

Strong analytical mindset with the ability to interpret ecommerce performance data and translate insights into action

Working knowledge of paid acquisition channels such as Meta Ads and TikTok Ads

Strong organizational skills and ability to manage multiple initiatives simultaneously

Excellent written and verbal communication skills

Experience coordinating cross-functional projects across marketing, operations, and leadership teams

Strong proficiency in Microsoft Office Suite, Excel, and/or Google Sheets

Experience working with ecommerce analytics tools or reporting dashboards preferred

Thoughtful problem-solver who is comfortable operating in a fast-paced, growing environment

Detail-oriented with a strong sense of ownership and accountability

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to stand, walk, use hands to handle or feel, reach with hands and arms, talk, and hear.

Ability to lift up to 35 lbs

Ability to work in a typical office and/or warehouse environment over a full shift.

• HOW TO APPLY: Those interested in the position are asked to email Steve at steve@thedarlingeffect.com with a copy of their resume and cover letter or summary of interest for review and consideration. Thank you in advance to all applicants!

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