Job Description

Ecommerce Manager

The Ecommerce Manager is a full-time position that requires leading the ecommerce strategy, overseeing website UX/development, and managing website content curation. Key responsibilities include:

• Managing the day-to-day operations of the ecommerce site
• Updating category and product pages, conducting site checks, and monitoring out-of-stock items
• Creating new website page content for new products and US-based brands
• Optimizing the site experience, such as Narvar and Exchanges
• Working with agency resources to improve SEO, implement GA and Meta tracking
• Project management for driving projects with GBS and OD (UX development, content optimization, bug management)
• Analyzing website analytics insights from GA and preparing monthly reports
• Optimizing the email strategy, including segmentation, acquisition, and retention
• Overseeing paid media budget and allocation (Google/paid social)
• Updating monthly projections for the webstore (based on spend)
• Managing day-to-day agency relationships (Paid Search/Paid Social)
• Managing ecommerce vendor relationships (Narvar, Klaviyo, Reviews.IO, Google)
• New site migration
• Collaborating with global teams to develop the brief for the new site
• Managing the US agency in launch planning and execution

Requirements

Qualifications:

• Bachelor's degree in marketing, business, or a relevant field preferred; an MBA is a plus
• Minimum 5 years' ecommerce/digital marketing experience, focused on ecommerce and CRM
• Google Analytics Certification
• Understanding of SEO and achieving high rankings in Google
• Extensive experience with web analytics tools and digital metrics/tableau reporting
• Magento / Shopify certification
• Experience in UX and platform management, including updates
• Basic coding knowledge for creating pages and content
• Exceptional computer skills, including Power-point, Excel

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