Job Description

Conversion Optimization Specialist

Great HealthWorks is a direct-to-consumer business operating at scale across health, wellness, and emerging product categories. We control the full customer journey, from media and creative to production, fulfillment, and customer experience, all in-house.

We are now evolving how we convert that traffic.

This role is not about driving traffic; it is about owning what happens after traffic arrives. You will be responsible for:

• Turning site visitors into customers.
• Identifying where and why users drop off.
• Building and executing a testing roadmap that improves conversion and revenue.

This is a high-impact role with visibility across marketing, product, and leadershipand a clear path to expand into broader commerce ownership as the business grows. If you think in terms of conversion rate, revenue per session, AOV, and funnel efficiency, and you want to directly influence business performance, this role is built for you.

What You Will Own

Conversion & Onsite Performance

• Own the end-to-end onsite experience and conversion performance across landing pages, PDPs, and checkout.
• Analyze user behavior, funnel drop-off, and traffic quality to identify growth opportunities.
• Translate data into clear, prioritized actions that drive revenue.

CRO & Testing Roadmap

• Build and own the CRO roadmap and testing backlog.
• Define hypotheses, success metrics, and prioritization frameworks.
• Execute A/B and multivariate tests in partnership with development and MarTech.
• Continuously iterate based on learnings and performance data.

Revenue & Commercial Optimization

• Drive improvements in conversion rate, average order value, and revenue per session.
• Partner with Brand and Finance on pricing strategy, promotional planning, and offer structure.

Cross-Functional Execution

• Work closely with paid media teams (Meta, Google, etc.) to align landing experiences with traffic intent.
• Work with CRM teams (email, SMS) to support retention and lifecycle improvements.
• Collaborate with frontend developers to bring tests and experiences live quickly.

Insight & Reporting

• Build clear visibility into performance trends, test results, and growth opportunities.
• Provide actionable insights to leadership that influence business decisions.

What We're Looking For

We are not looking for a generalist. We are looking for someone who owns outcomes.

Must-Have

• 5+ years in ecommerce, DTC, or digital growth roles.
• Proven experience improving conversion rate, AOV, and onsite performance.
• Hands-on experience with CRO and A/B testing (VWO, Optimizely, etc.) and Google Analytics.
• Strong ability to prioritize high-impact work and move from data to insight to action quickly.

Nice-to-Have

• Experience in subscription-based or high-repeat purchase businesses.
• Familiarity with Shopify, Magento (Adobe Commerce), or similar platforms.
• Exposure to tools such as Recharge, Yotpo, or Dotdigital.
• Understanding of pricing, margin, and promotional strategy.

What Will Make You Successful

• You focus on what drives revenue, not just activity.
• You are comfortable making decisions with incomplete data.
• You can balance speed and structure.
• You collaborate well, but do not wait for direction to take action.

Growth & Opportunity

As we continue investing in digital media, MarTech, and AI-driven personalization, this position will expand into broader ownership across digital experience strategy, commerce performance, and customer journey optimization. Strong performance in this role creates a path into senior leadership across ecommerce and growth.

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