Management of ecommerce and catalog marketing activities in alignment with unpaid channel strategies (including traffic from generative AI search) as well as product-level content strategies and implementation at scale to maximize impression to completed transactions funnel performance of AutoNation parts ecommerce business.
Develop and execute SEO strategies to improve organic visibility, rankings, and traffic across all site pages.
Continuously monitor, analyze, and optimize SEO performance, including technical health, on-page content, and keyword targeting, to maximize organic ROI.
Lead catalog management efforts, including product data accuracy, categorization, and content optimization to drive discoverability and sales.
Develop catalog, product, and site search enhancements using existing platforms and available datasets.
Implement interlinking, content enhancements, and strategies to maximize traffic from generative AI search.
Manage projects from planning to execution, ensuring alignment with timelines, budgets, and cross-functional stakeholders.
Collaborate with internal teams and external partners to coordinate catalog updates, campaign launches, and process improvements.
Demonstrate behaviors consistent with the Company's Vision, Mission, and Values in all interactions with customers, co-workers, and suppliers.
Adhere to all company policies, procedures, and safety standards.
Organizational Relationships: Directly reports to the Senior Manager Parts Ecommerce and interacts daily with SEM manager and SEO manager. Also collaborates with Customer Relations / Fulfillment manager and marketing department.
5+ years of experience
Bachelor's degree in marketing / digital marketing
Proficient at SEO strategies, running Google ads, Google Analytics 4, Excel
Must meet company's requirements for employment
AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.
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