eCommerce Director Job at Blackstone Shooting Sports, Charlotte, NC

Vk0xd1QvZGJkT3Jjc0k5N3ZSRHpEdFdyaGc9PQ==
  • Blackstone Shooting Sports
  • Charlotte, NC

Job Description

The Role

We're hiring an eCommerce Director to own and grow Blackstone's online sales channel. This is a leadership role with full P&L responsibility - you'll build the strategy, run the marketing, manage the platform, and drive revenue while keeping us in full compliance with firearms regulations.

This isn't a "post products and wait" role. You'll be building a real eCommerce engine - paid media, email/SMS, SEO, merchandising, inventory sync, and conversion optimization - all within the unique constraints and opportunities of the firearms industry.

What You'll Own

Revenue & Strategy (30%)

* Own the eCommerce P&L - revenue, margins, and operating costs

* Build and execute the annual growth strategy and promotional calendar

* Develop bundling, kitting, and upsell strategies to grow AOV

* Identify and launch new online revenue channels and product categories

Digital Marketing & Conversion (25%)

* Plan and manage paid media (Google, Meta) within firearms advertising restrictions

* Own email/SMS marketing strategy, automations, and content calendar

* Build and execute SEO strategy for organic traffic growth

* Run continuous A/B testing on product pages, landing pages, and checkout

* Build loyalty, referral, and retention programs

Product Merchandising & Inventory (20%)

* Maintain an accurate, compelling product catalog

* Keep online and in-store inventory in sync - minimize oversells

* Manage vendor relationships for Blackstone product sourcing

* Own pricing strategy by category to hit margin targets

* Merchandise seasonal and trending products on time

Technology & Analytics (10%)

* Keep the Shopify platform stable, fast, and secure

* Manage all integrations: POS, inventory, CRM, fulfillment, payments

* Build dashboards and maintain a reporting cadence the team can act on

Team & Vendor Management (10%)

* Lead and develop the eCommerce team

* Hold external vendors and agencies accountable to scope, budget, and results

* Collaborate with retail, range, and marketing teams - online and in-store are one customer experience

Compliance (5% - but non-negotiable)

* Maintain FFL compliance for all online firearms transactions

* Ensure age verification, shipping restrictions, and platform policies are airtight

* Stay ahead of ATF, state, and marketplace regulatory changes

* Keep documentation audit-ready at all times

Job Tags

Seasonal work

Similar Jobs

Liberty Tax Service

Tax Preparer Job at Liberty Tax Service

 ...Tax Preparer Tax Preparer role involves preparing accurate tax returns for individuals and small businesses, providing exceptional customer service, and staying current with tax regulations and laws. The Tax Preparer will play a critical role in helping clients achieve... 

NorthPoint Search Group

VP, Finance Job at NorthPoint Search Group

 ...VP, Finance To Apply Now - email your resume to ****@*****.*** Who: Experienced finance leader with...  ...development; drive strategic growth and EBITDA optimization. Where: Remote-first, primarily U.S. based with flexibility for global... 

Huntington National Bank

Entry-Level Equipment Finance Operations Analyst Job at Huntington National Bank

A financial services institution is seeking an entry-level candidate for a full-time position focused on finance and sales operations. Responsibilities include processing system adjustments, managing refunds, and ensuring accurate processing of transactions. Ideal candidates... 

Cross Country Locums

Surgery - Vascular Physician Job at Cross Country Locums

 ...Schedule: 1 week on 1 week off Open to a minimum of 1 week a month Worksite Setting: VS Center where they perform OBL and PAE procedures No call Outpatient Mon- Fri 8-5 Licenses, Certifications, Requirements: TN licensed or IMLC... 

Snapology of Seaford NY

Instructor/Teacher Assistant STEAM Children's Enrichment Job at Snapology of Seaford NY

 ...punctual basis Programs: Weekday after-school and/or evening classes Weekend workshops and/or birthday parties Summer camps...  ...Special events, holiday and break workshops This position is part-time. Depending on candidate availability and the time of year,...