The Role
We're hiring an eCommerce Director to own and grow Blackstone's online sales channel. This is a leadership role with full P&L responsibility - you'll build the strategy, run the marketing, manage the platform, and drive revenue while keeping us in full compliance with firearms regulations.
This isn't a "post products and wait" role. You'll be building a real eCommerce engine - paid media, email/SMS, SEO, merchandising, inventory sync, and conversion optimization - all within the unique constraints and opportunities of the firearms industry.
What You'll Own
Revenue & Strategy (30%)
* Own the eCommerce P&L - revenue, margins, and operating costs
* Build and execute the annual growth strategy and promotional calendar
* Develop bundling, kitting, and upsell strategies to grow AOV
* Identify and launch new online revenue channels and product categories
Digital Marketing & Conversion (25%)
* Plan and manage paid media (Google, Meta) within firearms advertising restrictions
* Own email/SMS marketing strategy, automations, and content calendar
* Build and execute SEO strategy for organic traffic growth
* Run continuous A/B testing on product pages, landing pages, and checkout
* Build loyalty, referral, and retention programs
Product Merchandising & Inventory (20%)
* Maintain an accurate, compelling product catalog
* Keep online and in-store inventory in sync - minimize oversells
* Manage vendor relationships for Blackstone product sourcing
* Own pricing strategy by category to hit margin targets
* Merchandise seasonal and trending products on time
Technology & Analytics (10%)
* Keep the Shopify platform stable, fast, and secure
* Manage all integrations: POS, inventory, CRM, fulfillment, payments
* Build dashboards and maintain a reporting cadence the team can act on
Team & Vendor Management (10%)
* Lead and develop the eCommerce team
* Hold external vendors and agencies accountable to scope, budget, and results
* Collaborate with retail, range, and marketing teams - online and in-store are one customer experience
Compliance (5% - but non-negotiable)
* Maintain FFL compliance for all online firearms transactions
* Ensure age verification, shipping restrictions, and platform policies are airtight
* Stay ahead of ATF, state, and marketplace regulatory changes
* Keep documentation audit-ready at all times
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